The American Ski & Board Association (ASBA) is attaining a member base of 200,000 (125,000 households) skiers and snowboarders in the 2009/2010 ski season. The majority of the membership are skiers and snowboarders who take one or more destination ski/snowboard vacations annually.

Many of the members receive a FREE membership into the ASBA after they provide demographic information about themselves. The membership they receive includes the Descent Pass Card, and Guides to where they may use that card to obtain special privileges at Partner ski areas, lodges, ski shops, transportation, activities, and restaurants.

The guides they receive are: the ASBA Travel Planner & Resort Privileges Guide and the ASBA Travel Planner & Resort Privileges Mini-Guide. Each member also has access to DescentPass.com, the member privileges website.

ASBA members will spend the majority of their ski & snowboard recreational dollars with ASBA Partners who offer privileges!